It depends on what your work loses when the memory resets. If you use AI casually, the built-in memory in ChatGPT or Claude is probably enough: it holds preferences and a sketch of past chats, and the stakes of losing it are low.
The calculation changes when accumulated context is part of how you earn. A consultant’s client history, an operator’s decisions and exceptions, a writer’s voice — re-explaining that from scratch every session is a real cost, and so is discovering that years of it are locked inside one login you might cancel. That is the quiet form of lock-in: not a contract, just a memory you can’t take with you. People who hit it say the same thing — you don’t really own it.
The observation this page rests on: what you can read in plain text without logging in anywhere is yours; everything else is a feature. A personal AI brain is the yours column. For why the resets happen at all, see why AI forgets.
